Everything is bigger here in Houston, Texas, and the British car manufacturer is undertaking an ad campaign that fits our states standards. Here at Land Rover Houston North we are excited to see the comprehensive media push that will be the brands biggest ever.
The ad campaign is centered around the 2014 Land Rover Range Rover Sport, and will span all aspects of media.
Commercials will be aired online and on television, with scenic images being purveyed to viewers of the Range Rover dominating the steep roads at Pike's Peak. These commercials will recreate a record breaking exploit that the vehicle actually completed this summer while on the International Hill Climb course at Pike's. In addition, programs will air on the new Fox Sports 1 network that will be specific to the brand
Breaking into the world of online and mobile games, people will be able placed into a Range Rover in the "Race the Sun" game. Supplementary interactive media will be added to websites such as the New York Times and ESPN, where visitors will be able to click the ads and be redirected to a page that lets them customize their own model.
Furthermore, print ads will be directed towards readers of Wired, Esquire and Car & Driver, a clear attempt at breaking into the male demographic.
The comprehensive nature of the campaign is exciting, and with so much interactive options we look forward to getting involved here at Land Rover Houston North. Virtually driving a Range Rover sport will be fun, and if it sparks your interest why not come into our showroom and test drive one of the awesome vehicles we have in our inventory of new cars.