It is not uncommon for automakers to liken automobiles to horses—after all, both are majestic and offer people a means of transportation. Even the automotive measure for strength, as most likely already know, is regarded as "horsepower." As such, it seems fitting that Land Rover would partner with an equestrian organization like Event Ride Masters.
We’re proud to announce #LandRover as Official Vehicle Partner of the @EventRiderMstrs further strengthening our support of equestrian sport pic.twitter.com/NNHdnSzeBQ
— Land Rover (@LandRover) July 10, 2017
This partnership expresses more than the likeness of car is to driver as horse is to jockey, of course. The newfound bond between Land Rover and Event Ride Masters demonstrates a long-term commitment to fostering innovation and tradition. In specific, the automaker will provide vehicles which will be used for the transportation of veterinarians, doctors, administrators, and the horses and riders themselves.
This affiliation is just one of the ways Land Rover participates in a sphere beyond the automotive industry. Its dedication to nurturing a prosperous community within our society goes beyond the equestrian sport. To learn more about other ways in which the brand gets involved, we suggest you stay up-to-date with some of the latest news on the Land Rover Houston North blog.